Strategic Branding: Build a Strong, Stand-Out, and Legally Protected Brand

Branding is one of the most powerful yet most undervalued assets in a business. It is often mistaken for just the logo and colors, but those are simply the expression of a deeper brand strategy. Without a clear strategy, even big brands struggle to grow, differentiate, and protect their brand assets.

In this workshop, we focus on the foundations that shape both your brand strategy & identity, and how they work together to influence how your business is perceived and protected through Intellectual Property.

This workshop will help you:

· Understand and establish robust brand foundations